Case Study - Amplifying KOMPLETE 14 through tech-savvy influencers
Jargon Jargon orchestrated a multi-phase influencer campaign for Native Instruments, driving record-breaking engagement and sales for their flagship KOMPLETE 14 suite.
- Client
- Native Instruments
- Year
- Service
- Influencer Marketing Campaign
Overview
Facing stiff competition in the music production software market, Native Instruments realized they needed a revolutionary approach to launch their latest KOMPLETE 14 suite.
Previously, their marketing efforts relied heavily on traditional advertising, which failed to capture the depth and versatility of their comprehensive software suite.
To address this, we developed a multi-phase influencer campaign that showcased KOMPLETE 14's features through the eyes of respected music producers, sound designers, and composers. We carefully selected influencers who could demonstrate the software's capabilities across various music genres and production styles.
The next phase of our campaign involves a series of live streaming events where influencers create tracks from scratch using KOMPLETE 14, demonstrating its real-world application and versatility to a global audience of music creators.
What we did
- Influencer Strategy
- Content Creation
- Social Media Campaign
- Live Streaming Events
Jargon Jargon's deep understanding of both our product and the music production landscape was invaluable. They didn't just find influencers; they found the perfect storytellers for KOMPLETE 14.
Head of Digital Marketing at Native Instruments
- Increase in social engagement
- 127%
- Rise in demo downloads
- 86%
- Boost in first-week sales
- 31%
- Influencer partnerships
- 18