Case Study - Launching LUNA Recording System with industry professionals
Jargon Jargon orchestrated a high-impact influencer campaign for Universal Audio, successfully introducing the LUNA Recording System to professional audio engineers and producers.
- Client
- Universal Audio
- Year
- Service
- Professional Influencer Engagement and Product Launch
Overview
Universal Audio, a stalwart in professional audio hardware, faced the challenge of entering the competitive DAW market with their LUNA Recording System. They needed to convince seasoned professionals to adopt a new workflow while highlighting LUNA's unique integration with UA hardware.
Our strategy centered on leveraging the credibility of renowned audio engineers and producers to showcase LUNA's capabilities in real-world recording scenarios.
We coordinated a series of high-profile recording sessions, each featuring a different genre and production style, to demonstrate LUNA's versatility. These sessions were documented and shared as in-depth video content, offering viewers a behind-the-scenes look at professional workflows.
The campaign culminated in a virtual mixathon event, where top engineers competed to create the best mix using LUNA, streamed live to a global audience of audio professionals.
What we did
- Expert Influencer Partnerships
- In-Studio Documentary Series
- Live Streaming Mixathon
- Technical Webinar Program
Jargon Jargon's expertise in the pro audio space was evident from day one. Their strategy not only drove impressive activation numbers but also established LUNA as a go-to DAW for serious professionals.
VP of Marketing at Universal Audio
- Increase in software activations
- 58%
- Views on technical review videos
- 2.5M
- Growth in professional user base
- 40%
- Major studio adoptions featured
- 15